According to the Malaysian media Kosmo’s report on April 8th, LOST MARY has begun its foray into the Southeast Asian market, seeking to establish its brand in Malaysia and planning to expand its operations to Sabah and Sarawak.
Carlson Leong, the Malaysia Country Manager of LOST MARY, stated that the company is committed to meeting local regulatory standards, running parallel to its developmental efforts.
LOST MARY mentioned that Malaysia is one of its main markets in Southeast Asia, with a smoking rate of 22.5%, and electronic cigarettes, as tobacco alternatives, can help address this issue. The company also stated that the e-cigarette business has a promising growth trend in the country and will provide more business opportunities for the local market, including taxation. The company also has operations in the Philippines.
This year, the company will continue to expand its business in Sabah and Sarawak, a plan that requires support and investment from various aspects such as R&D, sales networks, and business partnerships.
LOST MARY stated that it will always keep an eye on the latest developments in government regulations to avoid inadvertently violating relevant industry regulations. Through this approach, the company will be able to adjust its strategies in advance and plan for future expansion.
LOST MARY is currently focusing on the potential markets in the country and has begun business expansion in the eastern part of Malaysia. They plan to establish contacts with more business partners this year, all of whom are reliable channels, and relationships with distributors are key to the company’s success.
LOST MARY emphasized the importance of feedback for product improvement. Based on local feedback, the company will also consider introducing more categories of products to meet various user needs. Additionally, they aim to become the most popular e-cigarette brand in Malaysia, which is delightful news.
