According to the “2024-2028 UK Nicotine Pouches Market Investment Environment and Investment Prospects Assessment Report” released by the New Think Tank Industry Research Center, the UK nicotine pouches market has significant growth potential. This is evident in several ways:
On the one hand, the UK government is committed to reducing domestic consumption of traditional tobacco products, and nicotine pouches are expected to serve as a potential alternative to these products. On the other hand, the UK boasts a well-established distribution network and a mature tobacco product market, which provides favorable conditions for nicotine pouch manufacturers to enter the market.
Additionally, according to UK regulations, the country aims to achieve a smoke-free society by 2030. Given that nicotine pouches are combustion-free and smoke-free, the development of the nicotine pouch industry aligns well with this objective.
Recently, Prime Nic Pouches, an online retailer of nicotine pouches, reported a substantial 289% increase in nicotine pouch sales in the UK in June 2024 compared to the previous month.
The retailer attributes this surge in demand to a growing trend towards smoke-free and tobacco-free alternatives. The most popular nicotine pouches flavors categories are mint and berry, which together account for over 90% of all nicotine pouch sales on the Prime Nic Pouches online store in June.
George Muharib, Director at Prime Nic Pouches, stated, “The significant increase in sales in the UK underscores the growing popularity of nicotine pouches as a smoke-free alternative. We are committed to providing our customers with high-quality and innovative products to meet their evolving preferences. The surge in demand motivates us to continue expanding our product range and enhancing our services.”
Muharib also highlighted the success of the best nicotine pouches ZYN, a leading nicotine pouch brand in the US, as indicative of the potential for nicotine pouch products in the UK.
“Zyn, a nicotine pouch brand under Sweden’s Match company, was acquired by Philip Morris International for $16 billion in 2022. According to The Wall Street Journal, Zyn’s shipments in the US reached 385 million cans in 2023, with an expected 520 million cans in 2024. Given such remarkable growth in the US market, we anticipate a significant increase in the UK market as well. We are positioning ourselves to meet this anticipated demand and introduce this innovative product category to UK consumers.”
Nicotine pouches are also gaining popularity among professional athletes in the UK.
According to The Guardian, a recent study from Loughborough University found that approximately one-fifth of professional footballers in the UK are using snuff or nicotine pouches. The survey, which covered players from the Premier League, English Football League, and Women’s Super League, found that 18% of male players and 22% of female players reported using these products. This data not only indicates widespread adoption of nicotine pouches but also suggests significant growth potential as awareness continues to increase.
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